A temporada Verão 2013/2014 do SPFW já está definida para começar no dia 18 de março no prédio da Bienal no Parque do Ibirapuera em São Paulo.
The São Paulo Fashion Week (SPFW) is a fashion event, held at Ibirapuera Park, in São Paulo, notable as “Latin America’s pre-eminent fashion event,” according to one report. It began in 1996, when the event was known as Morumbi Fashion Brazil. It won the current name in January 2001. Today, the event is the most important fashion show in Latin America.
It was in 1995 that the Morumbi Fashion shook the world of Brazilian fashion. In the beginning, they were four parades daily with audience of 300 people. During this period the world took notice of models such Gisele Bündchen, Isabeli Fontana, Ana Claudia Michels, among others. Many names of designers came up at that time also, as Ricardo Almeida, Reinaldo Lourenço, Ronaldo Fraga. Years before, international brands such as Chanel and Versace first appeared in Brazil due to the opening of imports of the Collor government. Business owners were forced to invest in technology, machinery and labour-Expertee to compete with the foreign brands that grew instantly in Brazil. That brought a significant change to Brazilian fashion as whole.
Today’s event happens twice a year and I’ll be doing photo coverage for Getty Images Latin America ! Stay tuned…